Most major successful corporations have already learned the value of workplace diversity and it opportunity to tap into new revenue streams. Some of those companies such as AT&T, long ago realized that its greatest growth market was the Latino market. With the advent of technology and cheap air fares Latinos are able to stay closely connected to their families back home. In most cases airfares to Puerto Rico, Santo Domingo, both in the Caribbean are relatively cheap. So in this instance the AT&T’s of the world, and the Delta’s of the world have long catered to this market by simply having signage in Spanish, and specific commercials created for the Spanish market.
Unfortunately some companies have not been able to translate that this same market has much to contribute on how best to innovate their own market. Some of those very employees aren’t usually considered for leadership to accelerate the awareness and potential of their unique skill-sets and capabilities in the workplace.
As is duly noted in the article, the opportunity to tap into the professional talent base of Hispanic leaders and executives is now, this article was written in December 2010 says, “There is a three to five year window of opportunity to create influence and effect change – but it stresses that it all starts with leadership”.
Many of unaware companies of these trends are missing the bus go by them and that bus is loaded with spendable dollars, ideas and an entrepreneurship spirit. The Latino culture has an inborn survival mechanism within the Hispanic it to survive. Imagine those attributes aimed at your business’s survival needs?
http://diversitymbamagazine.com/category/organizations
http://diversitymbamagazine.com/category/organizations